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Did you know that Victoria's Got a Secret?

Victoria's Secret is destroying the world's last Endangered Forests.

Get involved now! Together we can stop our endangered forests from ending 
up in mailboxes around the world.

Victoria's Dirty Secret

Victoria's Secret, despite their advertising image, is no angel when it 
comes to our forests. Victoria's Secret is one of the largest, most 
recognizable, and most influential catalogs in the industry and a leader in 
forest destruction. The company mails out more than 395 million catalogs a 
year and operates 1,000 stores across the U.S. Instead of using its 
leadership to challenge the logging industry's destructive practices, 
Victoria's Secret uses hardly any recycled paper and refuses to make a real 
commitment to protect Endangered Forests.

Acre after acre of the Canadian Boreal and Southern US forests are being 
cut down for Victoria’s Secret. The Canadian Boreal is home to a quarter of 
the worlds remaining intact forest; it is the nesting ground for billions 
of North America’s migratory birds, home to the caribou and grizzly bears, 
and one of the worlds greatest carbon storehouses. The Southern US is 
producing 15% of the world's paper; approximately 6 million acres of the 
South's forests are logged every year, primarily to make paper. This paper 
industry is driving the destruction of Southern US forests and the 
conversion of forests and wetlands to intensively managed tree farms.

ForestEthics has been meeting with Victoria's Secret, demanding that they 
come up with a new environmental policy that will actually make a 
difference and get Victoria's Secret out of Endangered Forests. But so far, 
Victoria’s Secret has taken some small steps forward, but continues to buy 
massive amounts of pulp from areas in the Southern US and Canada that 
simply should never be logged.

After forest activists campaigned for over three years in the office supply 
industry, there were huge environmental shifts in corporations like Staples 
and Office Depot. Both agreed to stop selling paper from Endangered Forests 
and to significantly increase the average post-consumer recycled paper they 
sell. After such a huge shift in the office supply industry, Victoria's 
Secret and the catalog industry can no longer turn a blind eye to the ways 
their consumption and unsustainable practices are destroying Endangered 

We are calling on Victoria's Secret to:

• End purchases from any company that is not identifying and halting 
logging in Endangered Forests in the Canadian Boreal;
• Maximize post-consumer recycled fiber in catalogs (achieve 50% 
post-consumer recycled in five years);
• Ensure that all suppliers are shifting to Forest Stewardship Council 
• End the use of any forest products sourced from other endangered forests, 
like key areas of the Southern U.S.

Get involved!

We will only save the endangered forests from Victoria's Secret's 
destruction with a large widespread grassroots coalition like in the 
successful efforts on Staples and Office Depot.

Activists and groups will be holding local actions throughout the fall to 
pressure Victoria's Secret. Join in these efforts by bringing together your 
local group, a set of activists or even a bunch of friends to have a rally, 
call-in day, postcarding event, etc., etc.. In a campaign against 
Victoria's Secret, the possibilities for creative events are endless! There 
will also be an international day of action during the winter holidays, 
Victoria's Secret biggest time of the year, so start thinking about that!

There will be more info about getting involved at:, which will be up soon.
Contact us immediately to get involved. We can help you plan an event, send 
you an action packet, and send you materials and information about the 
campaign. Please let us know that you're planning an event so we can track 
where actions are happening.

It's time to convince Victoria’s Secret to stop destroying our forests!

Soon our new website will be up and running at

For More Info:
Joshua Martin,, 828-252-1185
Shana Ortman,, 415-863-4563 ext. 302
Liz Butler,, 301-864-3244

Action for World Liberation Everyday!
Tel: (213)403-0131

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For updates and info, contact scott at planttrees dot org.