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Take Action: Think Before You Pink
Dear Friend:
I can tell when fall has arrived because pink ribbons pop up on just about every kind of product you can imagine. Toilet paper, makeup, breath mints, cookbooks, candles, clothing, and more, all promising to give some portion of proceeds to breast cancer. 
Each fall I wonder whether these pink ribbon products are more about boosting sales than saving women's lives.
Sure, the people in these companies truly care about the disease. But so many of the businesses give pathetically small amounts to breast cancer programs for each purchase. Many of them don't even tell you how much money from, say, a $200 sweater, actually goes to help women with breast cancer. It could be a penny. But they're not telling.
Well-meaning people want to make a difference. But too often companies--rather than women with breast cancer--are profiting from our good intentions. 
Meanwhile, breast cancer rates keep rising. Every 1.9 minutes a woman hears the words, "You have breast cancer." Every 13 minutes, a woman dies from the disease.
We need more than just awareness and pink ribbons to change these staggering numbers.
That's why I'm urging you to join Breast Cancer Action's efforts for change this October. Send a message to companies that sell pink ribbon products. Ask them to reveal how much money actually goes to breast cancer, how the funds are being raised, who gets the money, and what programs are being supported. Tell them to put people before profits.
Before you buy another pink ribbon product...
Think Before You Pink.
Watch BCA's Internet Flash movie and
send a message to pink ribbon marketers.
Barbara Brenner
Executive Director, Breast Cancer Action
P.S. Please forward this to your friends. Every voice counts.
Breast Cancer Action
55 New Montgomery Street, Suite 323
San Francisco, CA 94105
Our members are the driving force behind our efforts to end the breast cancer epidemic. Because Breast Cancer Action does not accept funding from the government or the pharmaceutical and healthcare industries, we need your support. You can donate on-line, or call 415-243-9301, or toll-free at 1-877-278-6722. All gifts are deeply appreciated.
Breast Cancer Action is funded in part by a grant from the California Wellness Foundation (TCWF). Created in 1992 as an independent, private foundation, TCWF's mission is to improve the health of the people of California by making grants for health promotion, wellness education and disease prevention programs.
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